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Writing | Self
How I Repeatedly Come Up With Writing Ideas That Work
Level up your ability to gain inspiration.
I don’t have expertise on a long list of topics.
Candidly, I’ve been a fool at so many of life’s junctions and turned left when I should have turned right.
But I know content creation. I’ve been writing for 8 years now, and built followings and relationships with readers on several platforms, without click-baiting or engaging other dark arts.
I’ll tell you how to come up with ideas and I’ll be very specific. Here are seven quick ways.
1. Alter the perspective
Write a self-improvement article from an animal’s POV, your 12-year-old self, or as someone who is terrible at self-improvement.
Rather than offer a commentary on an unusual trend, offer an unusual commentary on a common trend. Just a tweak.
Steal my 80–20 Rule of Creativity. A new idea should be 80% familiar and 20% new. Moreover — don’t try too hard to be the most creative person ever. That’s how bad content happens.