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Self | Creativity | Entrepreneurship
The Unintentional Brilliance of “Will It Blend?”
A true story of content marketing — and creativity.
Some creators wake up and choose chaos — but not on purpose.
It was 2007
People were sleeping outside of stores, waiting in lines for the opportunity to buy their first iPhone. And one can understand: it was a groundbreaking product that changed an entire industry — and our lives.
Most stores were sold out for months prior to its release. Those left out were jonesing fiends for a drug they’d never tried. They were willing to endure the hail, snow, rain, and sleepless nights, all for the chance to get one.
Around this time, a video was taking over a new content platform: YouTube.
The cold Apple devotees on that sidewalk — watched the video with pain in their eyes.
One man. One blender. And an iPhone.
“Will it blend?”
Unfortunately, it would.
Today, this channel boasts more than 290 million views. Each video only costs only $50 to make. Test items include marbles, glow sticks, countless cell phones, and an egregiously annoying Justin Bieber album.
