Self | Culture | Global Warming

Why Americans Are Obsessed With Huge Cars (It Isn’t Toxic Masculinity)

The trucks keep growing and it’s everyone’s fault.

Sean Kernan
6 min readAug 21, 2023


Pexels Images via Matt Weissinger

A sweeping aerial shot of a mountain landscape cascades downwards. The setting sun bathes the Earth in its glow.

A deep, authoritative voice booms, “In a world where adventure begins where the road ends…you need options.” A truck barrels through a dirt road. Its all-terrain tires grip the ground and splash the mud away.

Cut to a shot of the truck’s bold grille and muscular lines. Cut to a shot of the Ford logo. Cut to a shot of Brett Favre in jeans smirking at the camera. Cut to a shot of the exhaust pipe blowing black smoke rings at the sun.

“Built to conquer any terrain, the Ford XXXL² EcoTrash will trigger them alarmist hippies.”

But seriously. I finished researching this article and groaned, “Have we learned nothing?”

American vehicles are only getting bigger. The top three selling vehicles in the US in 2023 are all enormous pickup trucks.

  1. Ford F-Series (382,893 units sold)
  2. Chevy Silverado (264,070 units sold)
  3. Ram Pickup (223,049 units sold)



Sean Kernan

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